Social Media for Kiwi’s in business

Kia ora!

If you're in the business world, you've probably heard of the AIDA marketing model. It's like a good pavlova - it's simple but bloody delicious, and if you don't get the ingredients right, it can be a disaster.

Now, when it comes to social media, things can get a bit tricky. But don't worry, it's my jam, and I'm here to give you some insights on how to use the AIDA model to make the most of your social media presence.

First things first, let's break down what AIDA stands for. Attention, Interest, Desire, Action. This model helps you guide your audience through a journey from seeing your content, to becoming interested in what you have to offer, to desiring it, and finally, taking action and making a purchase.

Now, let's sprinkle some kiwi-isms on it. Think of it like this - you're at a bach with your mates, and you're cooking up some food on the barbie. You need to get their attention, so you yell out "oi, bro, check out these snags!" (Attention). Then, you tell them how you marinated the sausages overnight in your secret sauce (Interest). They start salivating and asking for the recipe (Desire). Finally, you hand them a plate and say "go on, have a taste!" (Action).

See how easy that was? The same principles apply to social media. You need to catch your audience's attention with a catchy headline or an eye-catching graphic (Attention). Then, you need to keep them interested by providing them with valuable content that they can relate to (Interest). Next, you want to create a desire for your product or service by showing them how it can solve their problems (Desire). Finally, you want to give them a call to action that leads them to your website or store (Action).

Remember, it can be tricky to know what to do on social media, but with the AIDA model ( and my help), you'll be a pro in no time. So stick around and follow my blog for more insights on how to use social media to grow your business. Sweet as!

Nat, Owner of Heck Yeah! Media & Social Media Manager